Top 5 Virtual Fitness Apps in Australia Q4 2020: A Sensor Tower Report

In the fourth quarter of 2020, virtual fitness programs saw varied levels of engagement and growth in Australia. The data, sourced from Sensor Tower, provides a snapshot of the top five fitness apps' performance during this period.

Fitbit: Health & Fitness experienced a gradual revenue increase from $30K to $55K, with a significant spike in downloads and weekly active users (WAUs) during the last two weeks of December, reaching 44K downloads and 223K WAUs.

Garmin Connect™ showed consistent download numbers around 6K to 9K, with a notable jump to 36K in the third week of December. WAUs varied, peaking at the end of December with approximately 779K active users.

Strava: Run, Bike, Hike saw its revenue fluctuate between $32K and $46K. Downloads for Strava maintained a steady range from 5K to 12K, while WAUs increased towards the year's end, reaching 256K.

Fitness Coach - Workout Plan had revenues hovering between $7K and $10K. The app's downloads and WAUs showed a downward trend, with WAUs falling from 15K to 10K by the end of Q4.

AllTrails: Hike, Bike & Run also experienced a revenue increase during the last week of December, reaching $5.7K. Downloads started at 7K and peaked at 6.8K in the final week, while WAUs grew to 34K, indicating a rise in outdoor activity interest.

For more in-depth insights and analysis on the virtual fitness app market, Sensor Tower's platform offers detailed data and trends.